Dettol cleans Naija with Dettol multi surface cleaner
RB (Reckitt Benckiser)has been in existence in Nigeria for more than 50
years with popular household brands such as Dettol, Harpic, JIK,
Mortein, Durex, Strepsils, Gaviscon and Airwick. RB’s vision is a world
where people are healthier and live better lives, with a purpose to make
a difference by giving people innovative solutions for healthier lives
and happier homes.
Over the years, RB Nigeria, has been in collaboration
withthe Federal Ministry of Health, the Global Hygiene Council and the
Nigerian Medical Association to actively and consistently promote the
message of good health and hygiene in Nigeria.
In line with its vision, RB introduced the Dettol Multi Surface Cleaner
in Nigeria, a revolutionary product which is the first of its kind in
the surface-cleaning category. The Dettol Multi Surface Cleaner provides
10 times better cleaning and germ kill versus bleach and detergents
while providing an all-day fragrance. Also, using Dettol Multi Surface
Cleaner is more affordable and cheap compared to buying all other
cleaning agents such as detergents and bleach separately. Dettol Multi
Surface Cleaner can be used on all hard surfaces including tiles,
marble, and granite, wood or cement floors to maintain a healthy and
hygienic environment within the home.
The new product was introduced with a national Dettol Clean Naija
campaign, which was initiated as a public awareness campaign to attract
the attention of Nigerians to the problem of germs and best hygiene
practices. For the campaign, the Dettol Clean Naija team went city by
city cleaning key National establishments chosen via digital voting by
Nigerians.Over One Million Nigerians responded to the campaign and voted
for places which were significant to them. Some of the establishments
voted for and cleaned include; The Braithwaite Memorial Specialist
Hospital in Port Harcourt, Mapo Hall in Ibadan, the National Library in
Abuja, RumfaCollege in Kano and the National Stadium in Lagos.
Speaking at the final cleaning event at the National Stadium, Lagos, the
General Manager, RB West Africa, Mr. Rahul Murgaistated that all of us
would like to provide healthy lives to the ones we love and care, giving
a complete protection against germs. This involves a process of
cultivating best hygiene practices in Personal Care such as proper
handwashing and body wash habits, as well as Surface Cleaningin our
homes. This is why the Dettol Multi-Surface Cleaner has been introduced
into Nigeria, to provide a true hygiene based ecosystem for the
families.
Also speaking at the event, the Marketing Director, RB West Africa, Mr. Silivrilistated that
“a startling fact is that 80 % of hygiene related illness are acquired
at home, however while cleaning the surfaces, Nigerians have been using
suboptimal solutions like detergents which does not kill germs or bleach
which does not properly remove stains, and compromising on all-day
fragrance”.
He emphasized the uniqueness of Dettol Multi Surface Cleaner and
reiterated its benefits in maintaining truly clean and hygienic homes,
and all day fragrance.
According to Silivrili,
“the Dettol Clean Naija Campaign would not have been completed without
the cleaning of the National Stadium- a great edifice in Nigeria’s
Centre of Excellence as a demonstration of our commitment to eradicating
germs and keeping Nigeria clean”.
More photos below...
